What is Organic SEO?
Organic SEO (Search Engine Optimization) is building all aspects of a website (content, graphics, code, flow, usability, etc, etc, etc) so that search engines will understand what your pages (and site as a whole) are about.This will connect your site to searchers / customers that are looking for the information / products / services you’re offering on your site. More and more Google and other search engines are learning how to view your site as a human would. This menas there are fewer and fewer SEO tricks you can use to artificially boost your rank. You have to optimize your site’s SEO for humans, not search engines.
The only way to get your target audience to your site is to talk about and offer information that they are looking for and prove to the search engines that you know what you’re talking about. This starts with keyword research (what people are actually searching for) and working those keywords and phrases into your content. But there’s an art to this – if you repeat the same keyword a dozen times in your three-paragraph page then that page will likely be treated as spam. Again, you have to target the people, not the search engines. You need to write naturally while still mentioning the keyphrases your visitors are searching for.
We offer all aspects of SEO services including:
- Clean Code
- Unique, optimized, focused content
- Targeted keyword research
- Easy to navigate and understand site flow and usability testing
- Honest link development
- Competitor research
- Mobile Friendly design
- Performance monitoring and testing
- …and the dozens of other SEO services required to build and maintain a top ranking site.
Once you have unique, focused content now you need to make sure the navigation elements of your site make sense. If someone searches for your keywords, gets to your site then has no clue how to find other information then they’ll likely bounce (yes that’s a technical SEO term). At minimum you need another impartial set of eyes to look over your site to ensure it makes sense to people other than you.
One of the best ways to show the search engines your site is worth ranking is if you have quality inbound links. A link to your site is essentially a vote, telling the search engines someone else likes your content. Once upon a time anyone could create hundreds of links to their site through link exchanges or paid linking services. However, nowadays those practices will hurt you, so don’t even think about it! Real, honest link building comes from long term research and relationships with independent organizations and time to cultivate links naturally. As with most aspects of honest, organic SEO, once you take the time to set a good foundation your site will experience a snowball effect. Once in a while a that snowball will turn viral when done correctly.
Call us today and we can discuss your options for building a good long term organic SEO strategy. We’ve been doing this for more than 15 years and we know all the current algorithm best practices. Equally important is we know what not to do for search engine optimization. If nothing else we’ll give you some free advice and you can try out your own organic SEO marketing.