A properly formatted and optimized xml sitemap tells Google and other search engines and directories what pages are on your site, how often they are updated and help search engines find and list your site. Sitemaps also provide metadata for particular types of content on your site such as video, images, news, etc. A video sitemap entry could notate the length of the video and the maturity rating.
Google Sitemaps are particularly helpful for new sites that don’t have any inbound links that would lead Google to your site naturally. Used in conjunction with Google’s Webmaster Tools your XML sitemap can help discover errors or issues with your site that might lower your search engine rank or prevent your site form being crawled.
For more information on Google XML Sitemaps, or if you would like us to review or create a Sitemap on yor site call our SEO experts at 214-506-3471.