Competitive research is one of the most important things to do before starting or revamping your SEO campaign. Why would you need to research competitors? First of all, if any are doing better than you, it’s wise to try to figure out why and then beat them at their own game. Some of my best ideas come from seeing what others are doing and then making it better. Our SEO Experts learn from the industry, meetings, conferences and… real world examples of sites that get it right.
Before diving in to researching your competitors, you need to make sure you know who they are. Some will be obvious but there are likely many others whom you haven’t considered as competitors. Along with our keyword research tools we can run tests to see who is ranking for your target phrases, who offers similar products, services, and who is beating you in the rankings. Once you know who your competitors are, it’s time to dissect their SEO efforts to see what’s working, what’s not and if they are doing anything out of the ordinary to achieve their results. In addition to researching competitor keywords, it’s important to analyze their social media and other off page SEO efforts.
Call us today for a free site and competitor evaluation. We can show you where your site can improve and how you can achieve higher search engine rankings and beat out your competitors.