Online Advertising Advantages and Disadvantages

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Considering Online Advertising?

Online advertising and marketing is an ever growing field. More and more people are turning to Google and other search engines to find products, services and information. Even to the point of asking their phone a question expecting an immediate answer. This article will discuss online advertising advantages and disadvantages. Hint there aren’t many disadvantages…
online advertising advantages and disadvantages

Overview

First of all, as we all know Google, Amazon, Facebook are some of the big players in this space. They make their money primarily through Paid Search (PPC) but alot of their business relies on Organic SEO. They don’t get paid directly but good organic results keep their users coming back and give them a higher chance of using their paid services.

What’s Included in Online Advertising?

THere are over 200 signals that Google uses to rank a website or page. Most of them have minor affect but there are a few that can do a lot for your site:

  • Content – Unique informative with photos and videos
  • Link Building – Using your content to get links from other sites
  • Techn ical SEO

    • – Making sure the site works properly and is telling Google accurate information (this is very in depth…)

These are the top three areas of online advertising to focus on but there are many many more that need to be on par if you want your site to rank well.

Advantages of Online Advertising

It’s all but a requirement for any business to succeed. If done correctly it gets you in front of your target market – people in your area that are looking for your product or service. That’s the biggest advantage – compared to traditional advertising, online advertising can better target your customers and save your ad spend for other things. Along with a targeted audience you can also target your messaging to whatever demographic you’re looking for.

In addition the results are nearly immediate. If you launch a new page on your site or PPC campaign you will see some sort of results very quickly. Traditional advertising usually takes time to produce and implement.

Other advantages of online advertising:

  • Increase overall brand awareness
  • Better response rate
  • Reach a wider range of customers
  • Faster results
  • Minimize your competition
  • Long-term exposure
  • Add a personal touch
  • Increase trust with your potential customers

Disadvantages

There really aren’t any… But we can discuss this further in a free consultation with one of our Dallas SEO Consultants.

Link Building Basics

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What is Link Building?

In short, link building is convincing other websites to add a link from their site to yours. Ideally these links would use your brand or a specific service you offer as opposed to “click here”, “website”, or some other generic phrase.

Why Is Link Building Important?

link building basicsEvery link to your site from another is basically a vote for your site to be ranked better. Essentially third-party links are saying “Hey everyone, check out this other site.” Some links are more valuable than others and some may even hurt you. That’s why you need a qualified Dallas Link Building Service to advise you. For example, a link from a high quality site like an online newspaper or government agency is sure to boost your rankings. However, there are other sites that offer free links for a link back to their site. This is called reciprocal linking and does your site and business little good if not cause a penalty.

How Can I get More Links to My Site?

The best way to get links to your site is to write unique content that’s useful to potential site visitors. If you write great content, potentially supplemented with images, info graphics and videos, there’s a better chance other people will want to share your content. After writing content, share it yourself where ever you can – social media, third party publishing sites, etc.

Other ways of getting links to your site are to simply ask others. That probably won’t work, or at least not work well or often. You can also get your product or service in from of influencers who might review your stuff and send a link to your site / product page.

Internal Link Building

Internal link building (links from one page on your site to another) can also help your individual pages to rank better. This is because links to your other pages with proper anchor text will help Google understand what that page is about.

There’s also proper silo structure and other factors that affect how powerful your link profile is but that’s for another article…

Of course it’s always best to talk to a Dallas SEO Consultant before attempting to get links to your site. We happen to offer free advice, so give us a call or email for in depth information.

How to Write SEO Optimized Content for Your Web Site

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content-optimizationAfter diligently finding all the correct keywords you should be focusing on, it’s time to write content for your site based on those keywords. You know what people are searching for as it related to your business so you can now use that info to tailor your content towards those search phrases. This is one of many ways Google understands what your page and site are about.
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The Basics of SEO

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What is SEO?Since you found our site, I’m sure you know how important search engine optimization (SEO) is as a source of traffic that can be converted to sales. But what is SEO? SEO is sometimes called natural or organic search. SEO requires making changes to your web site that prove its authority and relevance to search engines like Google Yahoo and Bing. The purpose of SEO is to get your site ranked well for search terms related to your business and increase the number of customers that click through search results to land on your site.
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