Dallas SEO Staff & Digital Marketing Agency was established in 1998 and has been leading the way in cutting edge SEO and online marketing ever since. We’ve seen it all and have been on top of the ever changing landscape of Google Algorithms and other digital marketing initiatives.
The Future of Digital Marketing
Over the last 20+ years we’ve seen countless changes in the way search engines rank websites. Early on sites like Google could not understand the content, images and most aspects of a website. They relied on user-generated signals like Meta Tags which gave the site owner the ability to rank for keywords that were unrelated to the actual content of the site. Nowadays Google can view your site similar to a human being. They can read your content and associate it with similar ideas (lawyer vs attorney vs law firm for example). With the advent of mobile phones and GPS Google knows where someone is searching from and can associate companies geographically close to the searcher when appropriate. For example, searching for “lunch” when you’re in Dallas will give you different results than if you searched from Garland.
Google Knows YOU
Google also understands intent and applies assumptions that digital marketing companies must understand. For example the term “Blue Jay” will give you information about the bird where as “Blue Jays” will give you results about the baseball team. One letter makes all the difference. They also use your past searches and behavior to alter the search results you see for any given keyword. IF you commonly search for “Digital Marketing Agency in Dallas” and click our link more often than other companies you will more and more see our site at the top of search results where the person next to you may not see us at all for the same query.
Why Do You Need Digital Marketing?
In short, your competitors are employing digital marketing strategies and will always get your customers if you don’t. From SEO to social media, off site content, link building and other digital advertising efforts your site will move up to the top for your target audience.
Digital Marketing Takes Time (Usually)
Most marketing efforts take time to show results with one exception – PPC (Pay Per Click). PPC gives almost immediate results if set up properly but it’s expensive and you’ll be chained to it forever without a good organic strategy. Organic digital marketing is exactly what it sounds like – slow consistent growth over time. This is the best long term solution because once you’re where you want to be it takes much less effort and cost to keep you there. Similar to a snowball – at first it’s small and hard to roll, but once it gets to a certain size it will roll down a hill with increasing speed and be harder to slow down.
Free Marketing Advice
WE know not everyone is in a position to budget for digital marketing so we’re more than happy to tell you what to do on a high level. The goal is to get you traction in your space so that you can eventually afford our services and make even better gains. There’s no contract, so don’t worry about us holding our free advice over your head 🙂
Call our Marketing Team Today
Whether you just want advice or a full blown digital marketing audit by one of our SEO Consultants in Dallas we’re here to help. We’re friendly too so come at us with any questions you have and we’ll do our best to educate you on the process and what you can do on your own to help your search rankings.