What is Link Building?
In short, link building is convincing other websites to add a link from their site to yours. Ideally these links would use your brand or a specific service you offer as opposed to “click here”, “website”, or some other generic phrase.
Why Is Link Building Important?
Every link to your site from another is basically a vote for your site to be ranked better. Essentially third-party links are saying “Hey everyone, check out this other site.” Some links are more valuable than others and some may even hurt you. That’s why you need a qualified Dallas Link Building Service to advise you. For example, a link from a high quality site like an online newspaper or government agency is sure to boost your rankings. However, there are other sites that offer free links for a link back to their site. This is called reciprocal linking and does your site and business little good if not cause a penalty.
How Can I get More Links to My Site?
The best way to get links to your site is to write unique content that’s useful to potential site visitors. If you write great content, potentially supplemented with images, info graphics and videos, there’s a better chance other people will want to share your content. After writing content, share it yourself where ever you can – social media, third party publishing sites, etc.
Other ways of getting links to your site are to simply ask others. That probably won’t work, or at least not work well or often. You can also get your product or service in from of influencers who might review your stuff and send a link to your site / product page.
Internal Link Building
Internal link building (links from one page on your site to another) can also help your individual pages to rank better. This is because links to your other pages with proper anchor text will help Google understand what that page is about.
There’s also proper silo structure and other factors that affect how powerful your link profile is but that’s for another article…
Of course it’s always best to talk to a Dallas SEO Consultant before attempting to get links to your site. We happen to offer free advice, so give us a call or email for in depth information.